In early February, Elite Media successfully completed the wrapping of 8 walls for JORDAN at LA Live Plaza and Ritz-Carlton LA Live, adjacent to Staples Center, for the NBA All-Star Weekend. These wraps were the unveiling of the first-ever Jordan Brand NBA All-Star Edition uniforms. The ads featured Russell Westbrook, professional basketball player for the Oklahoma City Thunder, and the iconic JUMPMAN logo. They were visible from the 110 freeway, and throughout the LA Live Plaza and Staples Center vicinity. During the NBA All-Star Game broadcast on Sunday, February 18, the wraps were featured several times from aerial blimp footage. Check out the photos below!
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