Elite Media #CES2016 Recap

CES 2016 took over the city of Las Vegas January 6-9, and Elite Media’s clients dominated the advertising landscape. Take a look!

BMW had a major presence at Renaissance Hotel with 4 building wraps in what is known as our “Renaissance Domination.” We were blown away with their creative artwork that showcased two BMW i electric vehicles, seemingly bursting through the hotel from the future.

BMW (12)
Renaissance Domination
bmw north wall
Renaissance North Wall
BMW front glass
Renaissance Front Glass
BMW (7)
Renaissance Parking Structure
BMW (6)
Renaissance South Wall

Samsung Pay used simple messaging that was highly visible and combined the “Marriott Domination” package of 3 building wraps with 2 digital spectaculars at Miracle Mile Shops at Planet Hollywood.

Samsung Marriott 010416 (18) NV89577-01 & NV89577-02A and NV89577-02B
Marriott Domination
NV142338-02 Samsung MM 010416 (5)
Miracle Mile Shops at Planet Hollywood Digital Spectacular (North)
NV142338-03 Samsung MM 010416 (9)
Miracle Mile Shops at Planet Hollywood Digital Spectacular (South)

HTC’s VIVE brought their experiential team to Las Vegas and used our Beach Lot as their booth. It featured a trailer with 3 rooms and a 20-minute live demo of their virtual reality headset.

Beach Lot_HTC_ 010616 (12)
Beach Lot Experiential Space at Corner of Paradise Road and Convention Center Drive

Celtra made a splash on the Las Vegas Strip with a 3-spot mini-domination on both digital spectaculars at Miracle Mile Shops at Planet Hollywood, promoting their mobile advertising services to key C-level marketing executives that were attending CES Tech South across the street at ARIA, Cosmopolitan and Vdara.

Celtra_MMNorth_010616 (3)
Miracle Mile Shops at Planet Hollywood Digital Spectacular (North)
Celtra_MMSouth_010616 (7)
Miracle Mile Shops at Planet Hollywood Digital Spectacular (South)

Supercell’s Boom Beach Game App launched on December 28 and provided them a major convention/tourist-corridor presence that overlapped CES. Boom Beach purchased a Monorail Train Domination with fully wrapped train exterior and complete train interior that included floor wraps, ceiling wraps, control panel wraps and light boxes. The exterior train wrap featured Dr. T, and invited tourists and conventioneers to step aboard his mobile command unit. For Strip coverage, Boom Beach showcased a flying Dr. T on a digital spectacular on Miracle Mile Shops at Planet Hollywood.

Boom Beach Monorail Train Wrap
Monorail Train Full Wrap
Boom Beach Interior Train
Monorail Train Interior Domination including floors, ceilings, light boxes and control panel wraps.
Boom Beach Miracle Mile
Miracle Mile Shops at Planet Hollywood Digital Spectacular (North)

SteelHouse cloud-based marketing platform utilized both digital spectaculars at Miracle Mile Shops at Planet Hollywood to promote their services to key C-level marketing executives that were attending CES Tech South across the street at ARIA, Cosmopolitan and Vdara. Additionally, we posted a static bulletin for SteelHouse at the corner of Las Vegas Blvd. and Convention Center Drive targeting convention attendees on approach to the convention center.

Miracle Mile Shops at Planet Hollywood Digital Spectacular (North)
Miracle Mile Shops at Planet Hollywood Digital Spectacular (North)
Steel House MM 010416 (4)
Miracle Mile Shops at Planet Hollywood Digital Spectacular (South)

Steelhouse (8)

Elite Media is already looking forward to CES 2017 and taking reservations for January 2-8, 2017! Request a proposal: email sales@elitemediainc.com and lock in your spot!